- Development risk. Often large companies in established industries are unwilling to take the risk for unproven technology.
- Development costs versus investment return. Can the investors in the startup obtain their needed rates of return?
- Potential for multiple products or services from the same technology. Few companies survive on one product alone.
- Sufficiently large competitive advantage and target market.
- Potential revenues sufficient to sustain and grow a company.
- Have a protected product or process that is new and/or superior to anything currently in the marketplace
- Create a full-time management team well versed in startup and business operations
- Recognize that an inventor or an academician may not be an effective business manager
- Gain access to sufficient capital and adequate facilities
- Obtain long-term commitments from venture capitalists and management
- Utilize available, low-cost, experienced business assistance
- Have some amount of good luck
The general process for the selection of potential technologies for a university startup includes a review of inventions based on criteria such as:
- The market size (at least $300 million preferred)
- The technology can be adequately protected through patents, copyright or trademark to create barriers that make market entry difficult for competitors.
- The technology is scalable.
- The estimate of the net present value of the return (less the costs of getting the business going) is much greater than the value that can be obtained by executing a typical license with an existing company.
- Is a prototype/proof of concept available?
- Do the inventors have a reasonable understanding of what is required to build a business, and what their roles may be?
- Does the business model have a visible path to profitability?
- Are the initial management and financing needs reasonably clear?
TCS resources for small technology businesses include:
- Faculty consultants
- Information about scientific research
- Specialized equipment
- Product development resources
- Qualified student employees
- Incubation space and services
- Collaboration on grant proposals
When faculty is involved in the inventive process with an incubator company the question is more complex and TCS should be consulted.